Is selling a 100,000 copies of an expansion pack every hour good? We think so. Its especially good for the bottom line of Blizzard Entertainment. The Burning Crusade expansion retails for about $40 in the US, the same price as some brand new games, let alone an expansion pack. So a little under $10 million in revenue in one day is not a bad day by any stretch of the imagination.
Blizzard’s World of Warcraft has been a huge hit for the company. Blizzard announced that they had over 8 million subscribers world wide a few weeks ago. Mike Morhaime, president of Blizzard said, “The Burning Crusade has already exceeded even our most ambitious expectations.”
We are curious how many of our readers have either already purchased the expansion pack or plan on purchasing it in the near future. Please take our survey below to satisfy our curiosity and then check the results to satisfy your own: