Google and Yahoo! continue to erode U.S. Web Search market share from the competition according to a December 2006 analysis from comScore Networks.
In December 2006, Google increased its share of Web Search by capturing 47.4 percent of the U.S. market. This marks a gain of 0.4 share points from November and continues Google’s impressive run of gaining share in 16 of the last 17 months. Yahoo! continued to maintain its second place ranking by growing 0.3 share points and capturing 28.5 percent of U.S. searches.
Some of the competitive Search entities didn’t fare so well, suffering from falling market share. Microsoft slid 0.5 percent to 10.5 percent, while Ask Network’s share dipped 0.1 percent to 5.4 percent and Time Warner Network dropped 0.2 shares to 4.9 percent.
The study also reported that Americans conducted 6.7 billion searches in December, up 1 percent from November and up a notable 30-percent since the same month a year ago.
Google continues to enjoy the bulk of these searches with 3.2 billion search queries performed, leaving number two Yahoo! with 1.9 billion searches. Rounding out the pack is MSN-Microsoft (713 million), Ask Network (363 million), and Time Warner Network (335 million).