Today Apple announced the release of the iPod nano Red Special Edition. The iPod Red SE was developed by U2 lead singer Bono and Bobby Shriver to assist in the fight against AIDS in Africa. Apple will contribute $10 from the sale of each iPod nano RED Special Edition to the Global Fund which provides funds for programs for women and children affected by HIV/AIDS in Africa. Customers will soon be able to purchase a $25 iTunes RED gift card at Apple’s retail and online stores next month.
The new iPod is encased in a super-sharp apple red aluminum enclosure and features 24 hours of battery life. The wafer-thin design highlights Apple’s innovative Click Wheel design.
“We’re ecstatic that Apple is giving their customers the choice to buy a red iPod nano and help women and children affected by HIV/AIDS in Africa,” said Bono, co-founder of (RED). “It’s wonderful to see this incredible level of commitment from companies that are willing to lend their creativity in the fight against AIDS in Africa, the greatest health crisis in 600 years.”
Pricing & Availability
The iPod nano RED Special Edition is available now through Apple’s retail stores and the Apple StoreÂ® (www.apple.com). The iPod will debut in a 4GB model with a MSRP of $199 (USD).
iPod nano RED SPECIAL EDITION [Apple]