Creative Technology recently launched the Zen Vision W video, photo and music player. This launch comes on the same day former partner and new rival Microsoft unveiled new information on the Zune player. Creative has positioned the Zen media player to compete directly against the Microsoft Zune and Apple iPod players. Creative also discussed its support for Amazon’s Unbox movie and video store.

The Zen line of players will run on Microsoft Windows Media and comes in two models: 30GB and 60GB, costing $300 and $400 respectively. The Zen Vision W also has a 4.3-inch color screen, which is slightly larger than the 3-inch screen on the Zune.

Creative Zen Vision W [Creative]